I recently just read an article titled: Social Media Study: 3 in 4 Online Women Are Active Social Media Users; Blogs, Message Boards and Social Networks Now Daily Destinations for Many. The article talks about how women are turning there focus in on social media before making a large purchase. A study co-sponsored by Ketchum and the Nielsen Company found that 73% of online women are now active social media users, engaging weekly or more often with top social media platforms. If companies can capture on this new market they are making a strong move.
“The study confirms that social networks are a key place to capture women's attention on the path to purchase,” said Jodi Kahn, Executive Vice President, iVillage. “The days of relying on one source for information are over. Online peer-to-peer advice on message boards has increasingly become one of the most valuable sources for product recommendations. Marketers cannot afford to overlook this captive audience."
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