Friday, April 16, 2010

Student Research Conference

This morning was the Student Research Conference for Georgia College. My groups research topic was The Analyzation of Food and Beverage Commercials on Children's Television Networks. We watched 527 commercials on four different networks: NBC Discovery Kids, ABC Kids, Nickelodeon, and Cartoon Network. 104 of those commercials advertised food and beverage products. With our research we found that most commercials advertised convience foods, they used generic kids to sell the product more than popular characters, and more of the commercials showed their products as a snack or it was nondiscernable. Out of the total commercials we watched, 24% were for toy products and only 19% for food or beverage commercials.

For the conference we were split into 4 related-topic presentations in an hour segment. Since our topic centered around children, the 3 other presenations related to children also. At the end of our 12 minute presentation we were the only group to have the audience members ask us questions.

This morning was surprising to me because of the boring and wrong powerpoints of some of the other groups. Powerpoints should not contain paragraphs and never be read completely word for word.

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