An Multicultural Session at Fleishmen Hilliard

This past Friday April 2^nd, I visited the Fleishman Hilliard office to participate in a Multicultural Diversity Session through the LaGrant Foundation. The LaGrant Foundation is a non-profit organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing, and public relations. They do this through providing scholarships, career development workshops, and internships to African Americans, American Indian/Native Americans, Asian and Hispanic/Latino undergraduate and graduate students.

The most interesting session to me took place after lunch (Chick-fil-A boxed lunches). It was entitled “The Right Approach to the Right People.” The two multicultural discussion leaders began by asking us questions about the multicultural scene that they gathered from the 2006 Census. Georgia has had the greatest gains in African American blacks compared to nine other southern states. 99% of US counties report having at least one or more gay or lesbian couple. One really surprising fact was that Fleishman Hilliard is the only global communications firm with a multicultural capability that embraces African Americans, Hispanics, Asians, and Native American Audiences.