For my Public Relations Campaign class we were assigned Digital Bridges, an internet and technology awareness company that offers classes to Milledgeville residents. Their goals are to increase the awareness and knowledge of community members in regards to computers and the internet.
To begin our campaign we planned and executed an event at the Milledgeville Mall. On the day of our event the mall was having a beauty pageant, a blood drive and a bake sale, so there was already an established large crowd of people there.
Three of my classmates and I set-up a table of 4 macs and allowed everyone to come and take a picture on photobooth and play around with all the different effects. The idea was to introduce the fun possibilities computers have and to spread awareness for Digital Bridges and the classes they offer.
When the person was happy with the effect they chose, we showed them how to take their picture and then we printed it off for them. We placed their photo in a magnet that gave Digital Bridges' boiler plate and contact information. The top of the photograph said "How do you see yourself using technology?"
Our hopes is that people will come and see the copy of their photo that we posted inside the center and ask about classes. We are evaluating our event by how many people come by the center, point out their picture and receive a Chick-fil-A coupon.
We printed over 60 photos and gathered about 50 people's contact information. We are presenting our event to board members and entrepreneurs this evening.
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