When my boyfriend starts thinking about buying a piece for his car or longboard he begins his process online. He has told me all about these online forums where you can ask any question related to a certain product and consumers of the product give you their honest thoughts and answers. He uses these forums to help him solidify his decision to purchase.
There was a recent article in PRSA's Public Relations Tactics that discusses the "ethical lapses" some PR professionals are having when it comes to online reviews. Ann Subervi found a few scenarios where PR firms are turning their cheek, or in some cases supporting the idea of employers giving online reviews pretending to be satisfied customers. Thankfully the FTC is cracking down on this; an organization in New York had to pay the State of New York $300,000 in penalties for artificially creating an online buzz about their company.
If you have ever read the book "The Tipping Point," I am very much a maven. When I feel moved to comment about a company I get on their website and leave them my honest thoughts. I do not give unjust praise, and my criticism is always constructive. I hope that these "ethical lapses online" were just a minor lapse and will not become a regular occurrence.
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