To graduate from the Mass Communication Department at Georgia College you have to complete a senior exit exam. Our exam is a portfolio consisting of client work, experience, published pieces, and anything else to showcase what you are capable of. We also must include a cover letter, references, a business card and our resume. Besides taking the hours to organize and edit the whole thing, we have to come up with a logo/brand for ourself. The point of the logo is to make our product (resume, cover letter, portfolio) stand out and be remembered. With PRSA Real World 2010 taking place this Friday, everyone is stressed about getting their logo created to design their business card and finish their resume. Two of my friends have changed their logo more times that I can count, just to find that ideal image that captures the essence of them.
Can one image really do that?
Sure the golden arches stand for McDonald's, and the blue F stands for facebook, but until you have experienced those products and gotten a taste for yourself, you cannot associate positive or negative feelings with the symbol/image.
So why are we stressing over an image that, come this August, will be irrelevant to us? Hopefully by then we will all be working for our own company that has their own brand/logo and whose public understands what the image means and can associate with it.
Until then, I am sticking with a simple yet elegant logo, I have a love for flowers and what better way for a potential employee to remember my name than by placing my initials on everything that they will come in contact with.
Lyric, I am sure that I am one of those friends to who you referenced, but I agree with you completely how I spent time creating this logo-too much time in my case for it to be something that will most likely be irrelevant in the near future. I was told that this logo could be used if we ever wanted to start our own business, but after hearing that my initial logo could be interpreted as a sex symbol, I think I have to agree that having the simplicity of just my initials is best for my logo now and perhaps it will be a nice cue to remind employees of my name.
ReplyDelete