This blog is going to be about what I am doing for my practicum with the Colonnade, my college's newspaper. Half of my practicum is writing articles for the paper and the other half is P.R. for the paper. With that I am doing 2 projects and keeping up with the newspaper's twitter accounts and facebook account. One of my projects is weekly. I have created a "Golden Ticket", much like Willy Wonka's Golden Ticket for the Colonnade. I randomly disperse 8 of these tickets every Friday into the 2nd page of 8 different papers. When a lucky student, or faculty picks up the paper with the "Golden Ticket" they are given instructions on when to come by the the Colonnade office and pick up their prize. Just like Wonka's ticket they are allowed to bring one friend with them. The prize consists of different Colonnade items/ apparel, usually a t-shirt, pen and grocery bag with the Colonnade logo on each item. My goal for “Golden Ticket” is to increase readership among students. Maybe a student does not regularly pick-up a Colonnade but last week they won a free t-shirt and really enjoyed reading about GCSU sports so from now on they choose to pick-up the newspaper and follow our sports teams. Another benefit is brand recognition which will be increased with students wearing the t-shirt, using the pen and shopping with the "going green" grocery bag. I will save my other larger project for a later blog.
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