Pause to Support a Cause

The "Pause to Support a Cause" initiative is a very attractive way for corporations to demonstrate social responsibility. "Pause to Support a Cause" is a program to help companies gain market research while also creating an appeal to the consumer. After the customer fills out their profile for "Pause to Support a Cause" they will be sent market research survey's from different corporations to complete. The incentive for them to fill-out the surveys is what makes this program socially responsible. When you fill out your profile you get to decide which non-profit you would like money donated to. The non-profits include Special Olympics, Toy for Tots, the American Red Cross, and many others. "Pause for a Cause" allows consumers a way to contribute to their favorite charities without paying from their own pocket. This concept is great for corporations because they are able to reach the market they desire because of the consumer profiling information. Also, while accomplishing their research objectives they have the potential to improve the lives of many people around the world.

I think this concept is brilliant because of the way the economy is right now. People do not feel as though they have the money to donate to non-profits, and with not strong incentive people will not take the time to complete a survey. The program is also a beneficial move for corporations to increase their feedback, and to have a socially responsible plan to show consumers. This is a great initiative, I already signed up and plan on supporting the corporations that are using "Pause to Support a Cause" as a way to gain market research.